Chicago Software Process Improvement Network

(C-SPIN) Meeting




Thursday, June 3, 2004 -- 6:00 8:30 PM

Networking: 6:00 to 7:00 PM

Program Start: 7:00 PM

Vernon Area Public Library

300 Olde Half Day Road

Lincolnshire, IL 60069



Customer-Driven Development:

Leveraging the Voice of the Customer for Software Product Development

Steven Davis

Program Overview

Customer-Driven Development is based on the proactive elicitation of customer ideas, needs, preferences and opinions. Benefit from enhanced product planning, increased adoption rates, higher revenues and an increased customer loyalty by placing emphasis on the voice of the customer from the very beginning of the planning and development cycle.


Complementing traditional customer feedback methods and CRM solutions that provide valuable historical information about customer buying behaviors, proactive customer-driven development outlines ways to gather and prioritize customer input, leverage it in the requirements management phase and validate it in test management.


From software and product development to enterprise-wide application implementations, Davis explains how to make value-based decisions by aligning what you deliver with what customers want. The goal is developing a higher return on relationship with your customer.


Key Learning Points:

This presentation will demonstrate the importance of:


  1. Proactively identifying key customers, both internal and external, that will assist in determining true customer value
  1. Defining a customer feedback strategy that represents the voice of most, if not all, customers
  2. Leveraging the voice of the customer in the requirements management process
  3. Testing customer-driven requirements
  4. Supporting collaborative customer-driven product development, requirements management and test management



With over 30 years of experience in the Information Systems and Technology industries, Steven Davis' career is dedicated to the premise that computer systems can be developed better, faster and more cost-effectively with the suitable application of people skills, effective processes and functional technology. Currently, Steven is the Director of the Requirements Management Practice at Orasi Software, Inc. In this role, he primarily focuses on helping clients implement customer-driven development practices, requirements elicitation techniques and requirements management processes.

Before joining Orasi this year, Steven was the manager of process engineering at Starbase Corporation (acquired by Borland). In previous roles, Steven was the methodology architect at Deloitte and Touche Consulting, chief methodologist at Vanstar Corporation, and Vice President of Methodology Administration at Structured Solutions Incorporated.


- 6:00 7:00 p.m. Networking and Registration

- 7:00 7:10 p.m. Overview of C-SPIN and Introductions

- 7:10 8:10 p.m. Presentation

- 8:10 8:30 p.m. Question and Answer Session


Driving Directions

It's not the easiest place to find using the street address:

    From I-294 Tri-State Tollway: Exit West on Half Day Road (Route 22). Proceed West on Half Day Road (Route 22) 4 miles, crossing Milwaukee Ave (Rt 21/45). Turn right at the first light west of Milwaukee Ave which is Olde Half Day Road/Barclay Blvd. The Vernon Area Public Library will be the first building on the left and the parking lot is on the left.

    From Route 53: Exit east on Lake Cook Road. Continue east on Lake Cook Road about 5 miles and exit at Milwaukee Ave (Rt 21). Turn left (north) on Milwaukee Ave (Rt. 21) and proceed about 3 miles to Half Day Road (Route 22). Turn left (west) on Half Day Road (Route 22). Turn right at the first light west of Milwaukee Ave which is Olde Half Day Road/Barclay Blvd. The Vernon Area Public Library will be the first building on the left and the parking lot is on the left.


C-SPIN is made possible through the efforts of its Steering Committee. The Steering Committee is composed of: Fred Ballard, Alan Berow, Susan Bidwill, Kathy Brown, Steve Coffman, Alan Cohen, Susan Davidowski, Larry Dribin, Ross Fraser, Bob Freer, George Gatsis, Tony Kvitek, Donna Miller, Bob Pauwels, Nimmi Shamdasani, Scott Stribrny, and Lance Welter.


C-SPIN is a leadership forum for the free and open exchange of software process improvement experiences and practical ideas. We promote achieving higher levels of process maturity, software quality and mutual respect. Companies, academic institutions, government organizations and individuals are invited.


There is no need to pre-register for the meeting, but please check in at the registration table when you arrive.


For more information regarding this meeting, C-SPIN, or the steering committee, contact George Gatsis at ggatsis@fsc.follett.com or (815) 578-7638.


To receive future announcements electronically, send your e-mail address (include name, address, company, phone) to George Gatsis at ggatsis@fsc.follett.com.